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4 fitness tech trends you can expect to see in 2019


For a tech founder, working in the industry of health and fitness is extremely challenging — but the rewards far outweigh the difficulties.

It’s not a place where easy money is made, but it’s one where you can influence the lives of so many people and change them for the better.

Nevertheless, fitness tech startups attracted only $2.4 billion in funding from 2013 to 2017, while the global health-tech market is projected to reach more than $140 billion this year.

Speaking about trends in this industry, that currently looks more like a spectrum from patient and hospitals oriented health tech to professional fitness tech, it should emphasized that I will be focusing on trends of B2C fitness solutions for a general audience.

Some of the changes I’m expecting within the next year or so will center around four main things — peace of mind, mixed reality, corporate wellness programs, and wearables.

Mental health

Leading a healthy and balanced life is seemingly becoming more important for many customers than exercising and staying fit per se.

From my own observations I can see how meditation and yoga apps — often combined in the so-called “self-care” category — are holding their positions in this group and are very likely to strengthen them in the future.

The millennial audience, obsessed with self-care, is fighting the ever-increasing pace of life by turning to mindfulness, meditation, and various yoga practices.

The app analytics firm Apptopia showed in its Q1’2018 report that the top 10 self-care apps earned $32 million, with new installs up about 36 percent year-over-year.