Oculus’s head of marketing joins Microsoft’s mixed reality department

Oculus founder Palmer Luckey recently left the company he founded. His move was said to be inspired by the bad publicity generated after he was found to be donating to a pro-Trump troll group. It was also said to be inspired from the ZeniMax lawsuit that saw Oculus lose over $500 million and Luckey personally fined $50 million. Well, another top executive has now left the company. Microsoft has announced that  Liz Hamren from Oculus is joining its mixed reality division.

Prior to this, Hamren was head of marketing at Oculus and is joining the Redmond based company as corporate VP of marketing. She will be performing a similar role at Microsoft as he works to brings Microsoft’s offerings to the masses. This includes the vaunted HoloLens technology as well. Hamren will be reporting to Yusuf Mehdi, the head of marketing for the Windows and devices group at Microsoft.

As per Venturebeat, Mehdi also stressed upon the importance of Mixed reality in the future in an internal e-mail.

One of the biggest bets Microsoft is making for the future of computing is the development of a new world of mixed reality, led in large part by our pioneering work on Microsoft HoloLens. We have been on this journey from the unveil of HoloLens back in January 2015, to the announcement from our OEM partners of the first headsets capable of mixed reality last October, to the release of the first Windows 10 Mixed Reality dev kits this month. As we gear up for this coming holiday, we enter a new phase of bringing mixed reality to everyone.

As part of this so called new phase, Microsoft is creating new sales teams that will be responsible for marketing the company’s mixed reality products. We can expect Microsoft to release more information about the topic at its Build developer’s conference that is slated to take place in May.

Source link